LA Times Book Festival - Target Children's Stage

I was recently commissioned by Target via the guys at the Oslon agency to create illustrations for the Target Children's Stage at the LA Times Festival of Books.
The images would be used to in print, on billboards around LA, and on the web to promote the event as well as being used for the backdrop and elements of the stage itself, where readers from Mo Willems to Jamie Lee Curtis would be appearing. They will also be used for the upcoming Washington and Minneapolis book festivals.
Here are some of the finished illustrations, process peices, a shot of one of the pieces in action on an LA billboard. (photo credit: Yvonne Condes). Oh and a pic of Jamie Lee Curtis reading in front of one of the illos here.